Niblet

Making weaning clearer and safer for UK parents.

Niblet’s diary screen, showing today’s score and breakfast

My role: Founder: research, product design, brand & build
Year: 2026
Platforms: iOS app & marketing site
Status: Waitlist open at getniblet.app

175foods illustrated

14allergens tracked

6ways to add a meal

1designer, from research to release

01 The problem

Weaning felt like winging it.

When my baby started solids I was a busy mum making it up as I went. I wanted us to eat together as a family, and I needed to know what she’d tried and when, especially after a rash had me retracing every new food.

The advice I trusted was UK and NHS guidance, scattered across leaflets and websites. I wanted one place to log meals in seconds, see allergen exposure clearly and know whether she was getting a good balance.

Niblet Welcome screen — **Welcome**Grown-up onboarding with gentle glides, not bounces.

Niblet Today so far screen — **Today so far**A daily score and what’s still to come, at a glance.

Niblet Add a meal screen — **Add a meal**Six ways in: list, photo, label, voice, link or paste.

Niblet Allergens screen — **Allergens**Track exposure to the 14 major allergens.

Niblet Balance screen — **Balance**Nutrients first, because that’s what parents asked for.

Niblet Food guides screen — **Food guides**How to serve each food safely at each age.

Niblet Recipes screen — **Recipes**Family meals that work for little ones too.

Niblet UK guidance screen — **UK guidance**Grounded in NHS advice, written for UK parents.

02 The approach

Three jobs, done beautifully.

Early feedback kept pointing to the same three needs, so the app is built around them and nothing else gets in the way.

Easy adding

Log a meal from a list, a photo, a food label, your voice, a recipe link or pasted text. Most meals take seconds.

Allergens

Clear exposure tracking for the 14 major allergens, so you know what’s been introduced and what to try next.

Nutrition

A simple daily score and what’s still to come. Parents told me nutrients matter most, so they lead.

What I learned

“Onion bell pepper.” Real speech is messy, so the app had to understand it.

In TestFlight, my first voice logging used hand-written matching, and it tripped over natural sentences. I switched to AI that reads the whole sentence, matches recipes by meaning and adds new foods where needed. The parent always checks and corrects the result before it’s saved, and the old matching stays as a clearly labelled fallback.

03 Brand & craft

Grown-up, never twee.

Colour-blocked pages, organic shapes and heavy headlines in deep olive. Motion glides and settles rather than bouncing. Instead of emoji, every food has its own illustration in a flat, faceless style: 175 of them, plus allergens, food groups and nutrients.